A little about me and how it all began...
Hi, I'm Shell, thank you for stopping by. I love to create lasting memories, little drops of history in the making, vessels that carry your precious moments throughout time, all in jewellery form. Growing up, jewellery was always something that was deeply personal, a thoughtful gift, a token of love and something meaningful. Something about it just captured me and I knew one day I would like to be part of the journey in creating these special moments and it was all thanks to my lovely Nan.
My love of jewellery began when I was just a young girl, my Nan would let me play with her treasures from her jewellery box. I was fascinated with all the colourful stones, shapes, and memories she would recount around each piece. Seeing her face light up when she would talk about who bought it, why she loved that piece, her memories of loved ones since passed, that right there sparked the fire inside that I feel about jewellery.
I knew from that moment I just had to create jewellery that would mean so much to others too. People like you, who want to have those treasured memories to share in years to come with your loved ones.
Your jewellery captures a memory, a moment in time that is solely unique to you. Isn’t that incredible?
The design process
I draw inspiration from what’s around me. Sometimes it’s the gemstone itself. Sometimes it’s the brief you’ve shared with me. And sometimes it’s simply a feeling that won’t leave me alone.
From there, I begin sketching. Exploring shapes. Following the lines until something clicks. Then I carefully select the perfect gemstones for your piece. I work only with trusted suppliers and always check their ethics statements because it matters to me that every stone is conflict-free and every precious metal I use is recycled.
Each piece is made slowly, by hand, using traditional metalsmithing techniques. No shortcuts. No mass production. Just thoughtful craftsmanship. Which means when you choose a piece from Street’s Craft Creations, it is truly yours. One of a kind.
Gemstones bring life and colour to my distinctive designs. I love playing with different shapes and cuts, allowing them to lead the story of the piece and create something elegant, expressive and quietly bold.
I know how important it is to find that piece that makes you stop and think, yes… that’s it. So throughout the bespoke process, I stay in touch with you. Sharing sketches, ideas and progress, so that when your jewellery is finished, it doesn’t just look beautiful, it feels like you. A piece that speaks to your style, your story and your personality.
If you’d like to see more of how your jewellery comes to life, you can follow along on my social channels. I regularly share behind-the-scenes moments, works in progress and the small details that turn raw materials into something meaningful.
AWARD-WINNING
My jewellery journey so far has been amazing, I have been awarded the Small Business Sunday Award from Dragon Den’s star Theo Paphitis. I was named runner up in Biz Bubbles Awards for the People's Choice 2023 and listed in their Top 100 Small Businesses of 2023.
Read more in the press release here
It means the absolute world to me that I get to create your special and meaningful pieces, whether it’s a necklace with a loved one’s favourite gemstone or the perfect set for your big day. I know you love your jewellery to be as wonderful and unique as you are.
Each piece of your jewellery tells a story, are you ready to add the next piece to your chapter?
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